Highlights

The company explained that V was chosen as its global ambassador as part of its strategy to make JINRO more widely recognized and approachable to consumers around the world while further strengthening the brand’s competitiveness. As global ambassador, V will also participate in various domestic marketing campaigns for JINRO soju and connect with consumers both in Korea and internationally.

Together with global ambassador V, HiteJinro plans to roll out a variety of JINRO marketing campaigns both in Korea and overseas. Through these efforts, the company aims to expand its reach among domestic and international consumers while further strengthening JINRO’s brand awareness and preference worldwide.

IG Post: Graff | Jungkook
“Jung Kook is a cultural icon, known for his multifaceted talents. His performances are bold yet refined, crafted with a brilliance that is impossible to ignore. Just as we at Graff push the boundaries of what is achievable in luxury jewellery, Jungkook continually challenges creative boundaries in his work. We are delighted to welcome him as Graff’s new global ambassador,” Francois Graff, Chief Executive Officer.

📢 BTS’ V & Jung Kook to appear on Japanese TV show Sore Snow Man ni Yarasete Kudasai!

First half of the show was held on April 3, 2026 where they took part in the “Dance No Kan Copy Revolution” segment filmed in Korea, marking their first Japanese TV appearance of the year.

🔗 https://x.com/celineofficial/status/2071967385825767515?s=20

📢 BTS Jungkook’s Calvin Klein event draws massive crowds, bringing Tokyo’s Harajuku district to a standstill

🗞️ Jungkook’s appearance at the “Jung Kook for Calvin Klein” capsule collection event in Tokyo attracted huge crowds, with fans gathering hours in advance and Japanese media reporting widespread congestion around Harajuku. The event highlighted Jungkook’s continued global influence following the rapid sell-out success of his CKJK collection.

🔗 https://x.com/CalvinKlein/status/2065139987952136272?s=20

📢 BTS’ V & Jung Kook to appear on Japanese TV show Sore Snow Man ni Yarasete Kudasai!

First half of the show was held on April 3, 2026 where they took part in the “Dance No Kan Copy Revolution” segment filmed in Korea, marking their first Japanese TV appearance of the year.

📺 Airing April 3 & April 17 (3-hour specials)

Highlights include:
▫️ A collaboration dance to “Dynamite”
▫️ The first performance of their new song in Japan
▫️ A candid talk with Snow Man without staff present

🔗 http://mdpr.jp/news/4750200

The wait is over… What a comeback! ARIRANG is loved so much across nations!

And Taehyung and Jungkook sounded incredible! The boys are extremely happy and excited to be back. Now, let’s enjoy every second of it and give them all our love and support. You can find their commentary on each track of ARIRANG here in Apple Music. Taehyung commented on ‘SWIM’ and ‘Please’ and Jungkook commented on ‘Merry Go Round’ and ‘Into The Sun’. Give it a listen if you have not already 💜

https://music.apple.com/gb/album/track-by-track-commentary-bts-on-arirang/1884126400

Album Links:
https://music.apple.com/gb/album/arirang/1868862375
https://open.spotify.com/album/3ukkRHDHbN8tNRPKsGZR1h
https://tidal.com/album/508012171
https://www.pandora.com/artist/bts/arirang/ALKPp4q4Z5X33Xg
https://music.amazon.com/albums/B0GQQTHJ1F

You can find below the Netflix specials for their comeback live happened on March 21, 2026 in Gwanghwamun Square, Seoul
and their album documentary where they showed us their raw self and how they navigated towards each other as a group after their mandated military service and succesful solo career.
BTS The Comeback: https://www.netflix.com/watch/82157128
BTS The Return Documentary: https://www.netflix.com/watch/82158609

Jungkook has been named global ambassador for Swiss luxury watchmaker Hublot, with the brand revealing it spent nearly 18 months securing him. Calling Jungkook one of the most influential artists of his generation, Hublot’s CEO highlighted his precision, passion, and originality, as Jungkook becomes the first Korean official ambassador in the brand’s history.

Source:
https://x.com/Hublot/status/2021856308832743716?s=20
https://x.com/uktaekook/status/2024429063499129309?s=20

Golden days lit up Mumbai! 🌙

The one who turns every stage into sunlight, Jungkook, brought his world to the city.💫

The GOLDEN : The Moments exhibition offered a beautiful glimpse into the glow behind the music—marking its first-ever showcase in India.✨

📅 December 12, 2025 – January 11, 2026
📍 Mehboob Studios, Bandra West

From start to finish, it was a memorable experience for fans who came together to celebrate Jungkook